New Study Finds Female-Led Films Outperform Their Male-Led Equivalents
A new study from Shift7 and CAA has found that blockbusters with female leads outperformed their male-led equivalents at the global Box Office between 2014 and 2017.
The report looked at data on the revenue for the 350 highest grossing films within the four year period, and found the results for female-led films came out on top at every budget level.
The data also indicates that films that pass the Bechdel Test – which is a simple tool to measure whether women on-screen are reresented and have agency independent of the male characters – surpass the box office returns of films that fail the test.
CAA agent Christy Haubegger commented: “Women comprise half the box office, yet there has been an assumption in the industry that female-led films led were generally less successful. We found that the data does not support that assumption.”
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