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02 February 2017

Former WFTV Mentee wins Inaugural Canon Innovation Award

Victoria Thomas (second from left) with her award-winning team

Former WFTV mentee Victoria Thomas (above, second from left) was part of the winning team who received the first ever Canon Innovation Award presented at CineMart in Rotterdam.

The Award was part of the Propellor Film Tech Hub, an initiative by International Film Festival Rotterdam, EFM, CPH:DOX and Cinemathon, to develop new business models for the production, distribution and experience of films.

During the Propellor | Kickstart event ten innovative ideas were developed and pitched to an audience of professionals from different disciplines.

Victoria’s team’s project was Culture Cues (working title), a Tinder-like app for film viewers which shows trailers and gathers the data of the users and the trailers they like. Culture Cues shares this information with distributors and exhibitors who can then prepare targeted campaigns since they know who wants to see their films where.

The prize for Victoria and her teammates includes travel, accommodation and participation in the Propellor Bootcamp in Berlin this summer. Congratulations to Victoria and her team, Sterre Heinis (The Netherlands), Imke Poeschel (Germany) and Jacob McPherson (USA).

Victoria Thomas is a mentor on the 2017 WFTV Mentoring Scheme.